Client: Blueprint Collections

A design icon, Ladybird Books: A Vintage Collection celebrates the art of living in an age before the digital revolution when playing outside was allowed and friends were real and not virtual. Covering a range of everyday themes from the work place to domestic settings, from make and do crafts to international travels, the Ladybird Vintage Collection captures a nostalgic British view of life that appeals to both those who remember the originals and today’s trendsetter’s aged 25+.

The success of the Ladybird books which have been re-written for adults has prompted a further surge in this classic collection being as popular as ever. Using the very traditional imagery with a tongue in cheek slogan has bought it right up to date.