Origin8 | Graphic Design And Print Agency, Shepreth

How an organisation represents itself
                  to the outside world determines the strength of the brand!

Producing a brand guide is a way of ensuring that the brand is always represented in its best light across all forms of marketing collateral. How an organisation represents itself to the outside world determines the strength of the brand so continuity is imperative.

In an increasingly competitive marketplace, a brand is the key differentiator that sets you apart from the competition. The brand underlines the strength of offer, communicating your point of difference.

A brand guide can be both prescriptive and emotional. From the specifics of the logo design usage to the tone of voice used though communications and the brand values.

The brand guide also sets out how collateral should be designed, ensuring that every detail is ‘on-brand’. A brand should be immediately recognisable where-ever it is seen and communicated. It is vital to ensure that, not only is the logo being used in its correct form, but that everything around the logo – use of colour, tone of voice etc. is consistent.

Remember that for a brand to be a true brand it must be greater than the some of its parts!

Producing Brand Guides

A brand guide often includes key elements such as:

Logo specifics – this is how the brand should be presented from a visual/design perspective, principally involving logo positioning and format.
Collateral design – this includes the elements that the brand should be associated with -use of font, colour palettes, associated imagery etc.
Brand positioning – this includes what the brand stands for (its values), tone of voice, key messages.